"The How Behind the WOW!" – Creating Stellar Stores & Storefronts

Independent retailers succeed when they create memorable experiences that draw customers in and keep them coming back. The How Behind the WOW! is an engaging workshop designed to help local business owners strengthen their storefront presence, improve customer experience, and increase sales through strategic design, merchandising, and visual impact.

During this presentation, nationally recognized retail design consultants Frontdoor Back will share practical strategies for creating storefronts that attract attention, invite exploration, and compete in today’s evolving retail environment. Topics include:

• Activating your storefront with signage, lighting, color, and sidewalk presence
• Creating powerful window displays that capture attention
• Understanding how shoppers experience your store from the street and online
• Retail design strategies that deliver big results on small budgets
• How strong storefronts contribute to a vibrant and successful downtown district

This workshop is ideal for retail businesses, restaurants, service businesses with storefronts, and anyone interested in strengthening the customer experience on Main Street.

A limited number of businesses will be selected to receive FREE one-on-one storefront consultations with the consultants.

Interested in applying for a consultation scholarship?
Apply here:
https://forms.gle/k7uJVJEqM3qYXbdaA

Event Details
Tuesday, April 14, 2026
6:00 PM – 8:00 PM
Fishtrap – Enterprise, Oregon

Attendance at this workshop is required for businesses interested in applying for a consultation.

**Registration for this event is required. Register Here.**

This event is presented by the Wallowa County Chamber of Commerce and the Wallowa County Regional Main Street Program.